Tag archive: ninth

Rugby rules…

TVOne News led with it. At first glance The New Zealand Herald  looks like it did too. Last  month, the newspaper had just  two words on its front page: IT’S ON! Which we already knew so it hardly  qualified as news.

Both media  outlets were covering the same  story, the Rugby World Cup. Thing is the Herald wasn’t – well, not exactly. The front page,usually the pride of newspapers, was a wrap-around.  At its bottom was a line which proudly proclaimed that this was an ad for the chain store  Harvey Norman… The real Granny Herald  hid inside,  shamed perhaps by its commercial  needs.

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