TVOne News led with it. At first glance The New Zealand Herald looks like it did too. Last month, the newspaper had just two words on its front page: IT’S ON! Which we already knew so it hardly qualified as news.
Both media outlets were covering the same story, the Rugby World Cup. Thing is the Herald wasn’t – well, not exactly. The front page,usually the pride of newspapers, was a wrap-around. At its bottom was a line which proudly proclaimed that this was an ad for the chain store Harvey Norman… The real Granny Herald hid inside, shamed perhaps by its commercial needs.